About SAU :
With the digital area more and more content come about special behaviour of animals.
We gather and provide those contents, and we invite you to think about this : What about if those animals was you in an other life ?
Imagine you are today, who you are. Now imagine you in an animal body with zeros chances do be consider like an human being. Won’t you make those kind of mooves ?
We don’t say those animals are human spirit in animal body (noone can truly say this). But we invite you to be deep in thoughts about this, for real.
Some could say we use the cognitives bias. Just watch those videos and listen your heart. No more no less.
The Anthropomorphism
To think right, let’s talk a bit about the Anthropomorphism.
From Wikipedia, the definition is « Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It is considered to be an innate tendency of human psychology. »
Again from wikipedia, « Anthropomorphism and anthropomorphization derive from the verb form anthropomorphize,[a] itself derived from the Greek ánthrōpos (ἄνθρωπος, lit. « human ») and morphē (μορφή, « form »). It is first attested in 1753, originally in reference to the heresy of applying a human form to the Christian God«
Well, old times, isn’t it ? Is our new look in our digital area doesn’t change the game ?